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Strong Name Branding with |
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Trademark Licensing |
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Why Alliance with RealtyFLEX?
RealtyFLEX is now selling its Trademark Licenses to qualified Independent Brokers who want a broader corporate image in their marketplace with much fewer expenses than a franchise.
We want the Independent Broker one person office, small team and small real estate companies that may consider becoming a RealtyFLEX Licensee in order to help create a system and business force much larger than any one of us can do on our own.
We understand and embrace the indedendent mindset and pride that an agent or broker would feel of someday owning their own business and calling their own shots. Are you one?
RealtyFLEX Corporate is just beginning to build a National Network of Independent Brokers. Please strongly consider becoming a part of this gorund floor opportunity!
Call, or email, with any questions. All inquiries are held in highest confidence - 407.247.7909
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The RealtyFLEX Trademark Licensing Program
IS NOW AVAILABLE IN FLORIDA!
Read about the benefits to you as:
An Independent Broker
An Independent Broker with a Team
A Small Real Estate Office Broker/Owner
An Agent planning a Lucrative Real Estate Future
The RealtyFLEX Trademark Licensing Program
1. Inexpensive Initial Costs.
2. Strong Corporate Image with the Right Name for our Changing Times.
3. Increased Consumer Awareness of your company making it easier to compete in the marketplace.
4. The RealtyFLEX Logo is an Add-On to you while still working under your own business name.
5. Superior Alternative to buying an expensive Franchise - plus most Franchises expect you to grow larger.
6. Alternative to working for another Principal Broker.
7. Allows you to maintain your independence, ownership and control yet be part of something bigger than yourself.
8. RealtyFLEX Corporate, LLC does not and cannot dictate how each Licensee runs their business.
9. The Power-of-Numbers attracts new customers to your business.
10. Compete better with the Franchised, Flat Fee, FSBO and menu of services companies.
11. Non-Exclusive Territories - you choose the area you want to work.
12. A Perfect Business Model for the Home Office Broker.
13. Logos, Designed Signs, Business Cards, and Letterhead are all available so you don’t have to incur large costs to develop your own image.
"After 16 years in the RE/MAX system, the changing marketplace meant moving out on my own. I seached for the right, and best, new business model to alliance with now and for the future. RealtyFLEX is it!"
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The RealtyFLEX Image
1. RealtyFLEX is not a Franchise, yet public perception is geared to a recognizable name brand without distinction between a franchise and a trademarked license situation. We know that Full Service Traditional Real Estate Companies, Full Service "100%" Real Estate Companies, FSBO companies, Flat Fee Companies, Discount Brokerages, MLS by Owner companies and the masses of licensed agents are all very viable, strong competitors for all Brokers and Agents. The connotation of the RealtyFLEX name helps you compete with all available consumer service options out there in the marketplace today.
2. The RealtyFLEX name reflects complete flexibility . It tells the consumer that your company can be everything to everybody depending on each and every seller situation. The name can also be used to target Buyers. Buyer rebates, paid by agents, are an increasing trend across America. Depending on the way you choose to run your business, the RealtyFLEX name will be a very effective name and tool. Use it anyway that works best for the way you run your business within your marketplace.
3. David Augustyniak, is the owner of RealtyFLEX Corporate, LLC. He is an active full time real estate broker of nearly 30 years and understands this ever-changing industry we choose to be in. David grew RealtyFLEX of NE Indiana, LLC to over 75 agents in less than three years. He has seen repeatedly how the RealtyFLEX logo drives customers to our agents. . . ."Our agents are constantly taking deals from the long-term established franchises and the more experienced agents because they use the flexibility they are allowed and have." David's vision is to grow the RealtyFLEX trademark into a nationally known network of independent brokers.
4. As a RealtyFLEX Licensee, you will not only be part of a larger network of agents, but you will show the strength of numbers to your customers, clients, and competing agents. Becoming a RealtyLEX Licensee, gives you the clout of competing franchises without having to pay excessive up front and ongoing franchise fees. Being a RealtyFlex Licensee means that you, and only you, run your business your way, not ours.
5. Frank Alduino, CRS. is Florida's first RealtyFLEX trademark licensee and Broker-Owner of Field of Dream Homes. He, and David Augustyniak, the owner of RealtyFlex Corporate, LLC have teamed to build the RealtyFLEX name brand in Florida. Frank has been appointed by Mr. Augustyniak as area trademark license business developer. Frank has been an active full time real estate broker for over 21 years and clearly sees that small independent brokers need the power of a strong corporate brand. "This is the best and brightest opportunity for forward thinking Brokers of a single person office, a small real estate office, or real estate teams working in expensive franchises."
Consider purchasing a RealtyFLEX Trademark License if you fall into any of the following categories
1. If you are a Broker-Associate working under another broker's license and simply not making enough money due to the commission split or high monthly fee plus corporate franchise / ad fund fees and knowing your worth more.
2. Maybe you just feel it is time to start your own business.
3. If you already are an independent minded entrepreneur, own your own company, but you feel over-shadowed by the masses of franchise agents, making it difficult to get listings and find buyers.
4. If you plan on starting your own business but you feel you can’t succeed without being part of a franchise and are unable to afford to buy one.
5. If money is tight and you know if you don’t make a change, you will not survive in the business, especially in a slow market.
6. If you understand the power in numbers of a larger system and the impact it has on the consumer.
7. If you are a sales agent attending Broker’s school with the intent of starting your own company.
Gain a More Competitive Edge
1. Losing listings to the larger branded Real Estate Franchises? Carrying the RealtyFLEX name and the connotation it brings to the marketplace allows the Independent Broker a new mindset. The more Independent Brokers that participate in any marketplace, the stronger the name brand becomes in that area. Let's help each other GROW!
2. Today, many sellers need a company that has the ability to be flexibility in order to work with their over-mortgaged difficult "Short Sale" situation. There are countless scenarios that force agents to be flexible in today’s very competitive market. Use the name RealtyFLEX to your advantage. Take the listings away from your competitors and let your listings drive buyers to you. The name RealtyFLEX naturally implies company and agent flexibility. That is exactly what it means to the consumer and to our agents. If you choose to start your own business and buy the licensing rights to our Trademark, you will be allowed to use the name, but run your business as you wish .
Trademark Licensing Versus Franchising
What are the primary differences between buying a franchise versus buying a Trademark License for a Brand Name?
1. In general, the primary difference between a license and franchise situation is the amount of control that the franchisor or licensor exercises over its franchisees and licensees, respectively. A franchise has to be registered. The franchise must be registered because the control in making money is like a security; i.e. whether or not one makes money on a security is based on the work of a third party (i.e. the company that issues the security) and not the purchaser of the security. In the same manner, a franchisee is much like the purchaser of a security, because the franchisor represents that the franchise plan is the way to profits and the franchisee only has to carry out the franchise plan and it will be profitable (Here, the franchisee is relying on a third party for profits, but this time it is the franchisor and his plan ). Thus, the government requires disclosure of the risks to the potential franchisees just like the government requires a disclosure of the risks in buying a new stock issue. There are government requirements of registration of both for the same reason; to protect the public and give the public full disclosure of all risks before purchasing. Most importantly, a Trademark licensor cannot tell the licensee how to accomplish his goal of making profits after he becomes a licensee. The reason for this is that the licensee is an independent contractor who can do anything he wants to make the profits. He does not have to follow the rules of a franchisor or a licensor; he can make up his own rules. Thus, the profit onus is on the licensee and NOT the licensor.
2. The trademark licensor can require the licensee to do certain things that:
(a) protect the trademark of the licensor where a trademark licensing agreement is involved, and:
(b) provide reporting to the licensor that would be commonly available in any business contract where one needs information to audit revenues. The long and short of it: if the licensee is truly an independent contractor and can do his work in his licensed business in the manner, time, hours, and use of equipment etc. that he chooses, then he will be a licensee.
3. Purchasing the use of a Trademarked Brand Name allows the Licensee more freedom from the Licensor. The licensee must comply with the trademark license agreement and must maintain the integrity of the Brand, but does so without the day-to-day Franchisor looking over the Franchisee’s head. The Licensor has the right to protect the value of the trademark including demand for "Brand continuity" and if the Licensee chooses to violate these provisions or alter the logo in any manner, the Licensee can lose his right to the use of the Trademark.
RealtyFLEX Trademark Licensing Qualifications
RealtyFlex Corporate, LLC reserves the rights to approve or reject all interested Licensee candidates, but the general overall requirements are as follows:
1. Licensee must be a licensed real estate Broker.
2. Licensee must agree to and sign the terms of the RealtyFLEX.
3. License Agreement and comply with its terms.
4. Licensee must be a Member of the Board Of Realtors and Multiple Listing Service (MLS).
5. Licensee must agree to and submit monthly closed Office Sale Reports To RealtyFLEX Corporate.
6. Licensee must submit a monthly list of all agents to Corporate from the previous months.
7. Must agree to authorize your closing agent to pay RealtyFLEX Corporate the amount as agreed in the Licensing Agreement at closing on every closing.
8. The Licensee must purchase a License for every branch office set up under any different entity.
How Much Does a RealtyFlex License Cost?
A - For each entity purchasing a Trademark License the fee is only $1,000.00 upfront, or $100,00 per month for 12 months.
B - The license agreement is for a 20-year period provided Licensee pays an annual renewal fee of $100.00.
C - In addition, the Licensee pays RealtyFLEX Corporate LLC, $150.00 on every office closing. "Double Dip" deals only count as one closing.
This program is a very affordable solution for:
1 - The one-person office working from their home; or
2 - A person that wants to build a larger multi-agent office.
3 - A broker building a Virtual Office team.
This is a nominal price to pay to help prevent being undermined by the larger Franchise Systems. |
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To find out more feel free to call or E-mail.
All Inquiries are kept confidential. |
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Frank Alduino, Broker-Owner - RealtyFLEX Field of Dream Homes
Business Development Coordinator - RealtyFLEX Florida Trademark Licensing
| info@RealtyFlexFlorida.com |
David Augustyniak, Owner - RealtyFLEX Corporate, LLC
| David@realtyflex.us | |
